Real roots. Really covered.
Real bathrooms, real grey, 15 minutes. No salon chair.
“Coverage has been excellent and my hair feels wonderful!”
“Finally a grey coverage shampoo that actually does what it says on the bottle! Took 15 minutes, covered every single grey, and didn't turn my bathroom into a crime scene.”
“The grey coverage is exactly what I wanted. Still using it, still recommending it.”
“I was skeptical about a shampoo covering greys but Celluvia delivered. Even coverage, no staining on my hands or pillow, and my hair has never felt this healthy.”
“Tried so many grey shampoos that either didn't work or left hair like straw. Celluvia is different — actual coverage + conditioning. My hair has never looked or felt better at 58.”
“My greys came in at the front around 40 and I've spent a decade managing them badly. 2 applications of this and they were gone, and 1 a week has kept them gone since June.”
“The before and after is night and day. My stubborn greys around the temples are finally covered without looking painted on. Love the natural finish.”
Grey Coverage That's Kind To Your Hair
Covering grey usually means a trade-off: hide the grey, hurt the hair. Celluvia was made to end that. Our botanical blend of He Shou Wu, Ginseng and Ginger Root goes on like a shampoo and leaves rich, natural-looking color behind.
So you get coverage that doesn't just look better. It feels better.
- Covers grey in a single 15-minute wash
- Natural, multi-tonal color that blends with your shade
- Nourishes with six botanical extracts and Pro-Vitamin B5
- No ammonia, no PPD, no parabens
- Won't stain hands, towels or your shower when rinsed promptly
- Works on color-treated hair
What's Inside Matters
Six time-honored botanicals in every bottle. Here are four of the stars.

He Shou Wu
Polygonum MultiflorumKnown as the "black-haired root" in traditional Chinese hair care.

Panax Ginseng
Panax Ginseng Root ExtractA revered tonic root used in Eastern scalp care for centuries.

Ginger Root
Zingiber OfficinaleWarming and refreshing, for a scalp that feels cared for.

Dong Quai
Angelica SinensisCalled "female ginseng," a classic of East Asian beauty rituals.
+ Anemarrhena · Biota Leaf · Panthenol (Pro-Vitamin B5) · Hydrolyzed Wheat Protein · GlycerinNo PPD · No Ammonia · No Parabens · No Phthalates · No Mineral Oil · Not Tested on Animals
Three Shades. Zero Guesswork.
Pick the shade closest to your natural color. It blends, it doesn't paint.

Black
For naturally black or very dark hair. Deep, rich coverage with cool undertones that look natural, never flat.

Dark Brown
For medium to dark brown hair. Warm chocolate tones that melt into your natural color at the roots and temples.

Light Brown
For light brown or dark blonde hair. Soft caramel tones that restore warmth without going too dark.
Between two shades? Go lighter. Celluvia builds color gradually, so you can always go deeper.
Easy As Washing Your Hair
Three steps. Fifteen minutes. Done before your coffee cools.

Apply
Work into dry hair from roots to ends. No gloves, no bowl. Wipe any skin within 5 minutes.

Wait 15 Minutes
The botanicals care for your hair while the color develops. Want a softer blend? Start with 5 minutes.

Rinse
Rinse until the water runs clear and style as usual. Grey covered, hair softer.
Salon Color Costs $150+ A Visit
Natural-looking coverage at home, in 15 minutes, for [under $5] a wash.
| CelluviaAt home | SalonColor | |
|---|---|---|
| Covers grey in 15 min | ✓ | ✕ |
| No ammonia, no PPD | ✓ | ✕ |
| No appointment needed | ✓ | ✕ |
| Conditions while it colors | ✓ | ✕ |
| Treatments per purchase | [10–15] | 1 visit |
| Cost per use | [<$5] | $150+ |
🛡️ Love your color in 30 days, or your money back
Questions? Answered.
Everything you need to know before your first wash
How is Celluvia different from regular hair dye?
Will it fully cover my grey?
How do I choose the right shade?
Will it stain my hands or shower?
How long does the color last?
How many treatments are in one bottle?
What does "no ammonia, no PPD" mean?
What's your return policy?
The Celluvia Promise
Love your color in 30 days, or your money back. Even if you've used it. No forms, no hoops. Just email us.
Find Your ShadeFree tracked delivery · 30-day money-back guarantee